By Stefan Aarnio
Freedomway.ca

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Anyone who has ever become successful in reaching their dreams has always had a series or roadblocks to overcome.

Whether you are a Real Estate investor who has dreams of building an empire, a Entrepreneur with the next great idea or an Artist with the next great vision, we all have a series of challenges to face before we can become successful.

One common challenge that everyone has to face when chasing our dreams is that somewhere along the way, we require capital.

This is true for absolutely everyone. Whether you are the Real Estate investor requiring capital for buildings, the Entrepreneur requiring capital for a venture or the Artist requiring capital for an Art-form. The requirement is universal and every business/successful person requires funding at some point in his or her path to success.

Unfortunately for many people, raising capital is a "black box of voodoo" that many do not understand. Some of us are held back by limiting beliefs that "we do not deserve" to have capital or that we need to be born with it to be successful.

Nothing could be further from the truth.

Raising capital is a science and an art form. It obeys the law of certainty much like everything else in this world.

If certain things are done in certain ways, certain results are certain to occur.

With that being said, here are 5 Secrets to Raising Capital shared with me by the very-successful capital-raiser JT Foxx:

1. Dress to impress: We only have one chance at making a first impression. The timeframe for establishing a good impression is a very short window between 3 and 30 seconds. As social animals, we are constantly looking for reasons NOT to do business with other people and we will scrutinize every minor detail to disqualify a newcomer. Some key details for dress are: the quality of suit, polished shoes, quality of business cards. Anyone who is idealistic enough to think that these things don't count is delusional. Even legends like Steve Jobs, Richard Branson and Hugh Hefner had to wear suits early in their careers. Dressing to impress is an easy way to ensure success.
2. Pay attention to your branding: Effective branding is extremely important for anyone who wants to raise capital. However, branding is so much more than just a name, a colour and a logo. Branding is a feeling and an emotion surrounded by you and your company. What feeling does an audience get from you? Some easy ways to find out if you have effective branding or not are; Do you show up effectively in Google? Do you have pictures of yourself with successful people? Branding is what separates the top from the bottom in any business and it ensures a potential investor that you are not a fly by night operation.
3. Know your numbers and be conservative: If in doubt, always be conservative. The worst mistake so many people make is that we try make our deal look better than it really is. A savvy investor will always poke holes in your strategy and call you on a plan that is too optimistic. If you appear to be misrepresenting something then you will scare away your investor and their money. Provide a "best case", "realistic case", "worst case" and "nightmare case" scenario. If your investor is ok with the "nightmare case", then you know that you have a deal.
4. Back end is more important than the front end: Congratulations! You raised the Capital! Now what...? In a perfect world, raising the Capital is easy. What is much more important, however, is how you manage the "back end" of the deal. How good are you at "taking care" of the investor's money? Savvy investors are very hesitant to part with their money and you need to show them some accurate monthly reports with precise information. One of the worst things you can say to an investor is "I run the business and I do my own books." Investors want to see audited financials by a certified account. If you can provide this information you show that you are a professional, understand what they need to feel secure and have built a competent team.
5. Make it about more than the numbers: Relationships are always the most important thing in business. When you pitch a deal or yourself based on the numbers, you are selling yourself short. If you are placing all of your value on the numbers alone, you are in big trouble. Don't be known as "the 12% guy", because later when the "13% guy" comes along, you will be finished. Instead, focus your presentation on your relationships, philosophy and results. Sell the vision of the big picture to your investors and have strong, realistic numbers. If you can provide all of the above, then investors will be calling you looking for a good place to put their money.

Raising capital is a skill that very few people have mastered. It's a skill that revolves around sales, marketing, branding, relationships and understanding the numbers. If you can focus on the 5 fundamentals above, then raising the capital required to build your dream will always be easily found.

Thanks for reading,
Stefan Aarnio
Freedomway.ca

P.S. Please share this article if you found it helpful!

By Stefan Aarnio
Freedomway.ca

Remember: Please share this article if you find it helpful!

Image: Would you rather have half a watermelon or a whole grape?

According to Robert Kiyosaki, there are 4 types of people in the world: Those who want to be liked, those who want to be comfortable, those who want to be right and those who want to win.

• People who want to be liked are motivated by what others think of them. They don't want to "rock the boat" and want to be everyone's friend.
  
• People who want to be comfortable are motivated by their comfort level. They don't want to be pushed outside of their comfort zone and want to remain in complete control of their comfort.
  
• Those who want to be right are motivated by winning arguments and asserting their authority over others. These people will win an argument and don't mind losing a friend in the process.
  
• Those who want to win are motivated by "winning" and getting what they want in life above all else. These people will lose an argument to win in the long term.
  

Each one of us wants to be liked, comfortable, right and win, but the question is, which of the 4 types motivates us the most?

In negotiation, business and deal-making, success depends on our desire to "win". Creating win-win situations is the most important skill in negotiating or deal making.

• When negotiating with people who want to be liked, these people will give up key positions just to maintain their likability. This makes people who want to be "liked" bad negotiators, but easy to make deals with.
  
• When negotiating with people who want to be comfortable, they will never give up positions of comfort and this makes them harder to make a deal with.
  
• When negotiating with people who want to be right, they will argue over non-critical points until they kill the deal.
  
• When negotiating with people who want to win, they will do whatever it takes and give up any position just to win the position they need in the negotiation. These types of people make the most effective negotiators.
  

Mark Cuban has used the following line on the hit TV show Shark Tank many times "What would you rather have? Half a watermelon or a whole grape?"

When negotiating or making a deal, we need to ask ourselves, are we willing to sacrifice some of the things we want so that we can end up with a watermelon and not get stuck with a grape? Negotiation is always a"push and pull" process where the objective is never to obliterate the other side. We have to create win-win situations so that both sides end up sharing a large tasty watermelon.

Unfortunately, we all have personality traits and qualities that can inhibit our ability to negotiate effectively.

We all have the ability to be great negotiators and great deal makers, but unfortunately we also have many opportunities to be deal-killers.

I have identified 11 questions you can ask yourself to find out whether you are a deal maker or a deal-breaker.

13 DIAGNOSTIC DEAL-MAKING OR BREAKING QUESTIONS:

1. Is your personal profit on a single deal worth more than the lifetime value of the relationship with the other side? Yes or no?
   
2. Do you take more value than you give? Yes or no?
   
3. When doing a deal, do you try to get something for nothing? Yes or no?
   
4. When negotiating on key points are you looking at the big picture or just the minor details? Are you focused on the forest or the trees?
   
5. Do you need to win every point of a negotiation? Can you give in on less important points?
   
6. Do you care what the other side gets as long as you get what you want?
   
7. How many deals have you done this year?
   
8. Are you easy and pleasant to deal with? Or are you hard and tough to deal with?
   
9. Do you go back on your word? Is your word your bond?
   
10. Will you try to kill a deal that you are not a part of? Will you try to disrupt or block someone else's deal?
    
11. When great opportunities come up, do you get called first to participate? Or do you get called last or not at all?
    

13 ANSWERS FOR DEAL-MAKING OR BREAKING QUESTIONS:

1. Lifetime value is always worth more than personal profit on a single deal. Networks and relationships are always worth more than a single deal. If you are too focused on transactional profit, you may be a deal-killer.
   
2. If you take more value than you give, you are a deal-killer. Deal makers always give the other side much more value than anticipated. Think value, not price.
   
3. If you try to get something for nothing, you are a deal-killer. Nature is based on inputs and outputs, it is impossible to get something for nothing in this world.
   
4. If you are obsessed over the small details of a negotiation and fail to see the big picture, chances are you are a deal-killer. The best deal makers can see the big picture and find flex on small details.
   
5. If you need to win every point in a negotiation, you are absolutely a deal-killer. You are also probably a painful person to deal with.
   
6. You should not care what the other side gets, as long as you get what you want. Someone will always get more than you. Focus on what you want and forget about the other side. This is key in deal-making and in life. Happiness comes from getting what you want, not getting what the other guy gets.
   
7. If you are not doing as many deals as you would like, you are likely thinking like a deal-killer and not a deal-maker. It might be time to change our mindset.
   
8. The number one personality trait for top negotiators and deal makers is personality. If you are not a pleasant and easy person to deal with, then you are likely a deal killer. Personality is #1.
   
9. If you go back on your word, you are a deal killer. Integrity is extremely important in making deals. Get this fixed immediately if it's a problem.
   
10. If you try to disrupt someone else's deal because you are not in it, you are a serious deal killer. Avoid this at all costs. Allow commerce to happen and opportunities will flow towards you.
    
11. If you do not get called first for a deal or business opportunity, chances are, you are a deal-killer. Work on your negotiation and your personality skills to increase your chances of getting the best opportunities first.
    

Neogitations, business and life are all very simple games. To quote Zig Ziglar "You can get everything in life you want if you will just help enough other people get what they want." Effective negotiation is a skill that revolves around people and people skills. If you can eliminate the 11 ways to kill a deal above, there is no reason why you can't sell more, transact more and have better more fulfilling relationships.

Thanks for reading,
Stefan Aarnio
Freedomway.ca

P.S. Please share this article if you found it helpful!