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15 Reasons Why Gen-Y Will Be Poorer Than Their Parents

10/21/2013

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By: Stefan Aarnio
Freedomway.ca
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In North America, for the past 100 years, we’ve had an astounding progression of wealth. Every generation from 1900 has enjoyed a better life with more opportunity and more amenities than the last. Our grandparents (the war generation) who lived on the farm gave their children a better life by moving to the city. The children (the baby boomers) grew up and got manufacturing jobs, then the next generation grew up, went to university and got middle management or intellectual careers (Generation X) and today we are at the next step in the progression: Generation Y.

Unfortunately, where other generations had an “easier” time claiming a better life than their parents, I can see that Generation Y will be the first generation to be poorer than their parents.

The poorest person today in North America has far more amenities than a wealthy man 200 years ago ie: flushing toilets, heated water, refrigerators etc. Even in the poorest households in Canada, first world amenities are available. We live in a very wealthy time, but unfortunately, like musical chairs – the music cannot go on forever and eventually someone is left without a chair. In the game of inter-generational musical chairs, generation Y will be the generation “without a chair”.

I know first hand how difficult it is for Generation Y to fit into the ever-changing economy. I’m born in 1986, graduated from high school in 2004, university in 2008 and hit the job market later in the same year. I did everything conventionally ie: go to school, get good grades, get a degree, get a good job and instead of landing a promising career, I wound up with post grad depression and lay on the couch for months while trying to find something that matched my talents, skills and useless degree.

The sad part is, in 2004 after high school, I took a summer job painting houses for $10 per hour and I worked that summer job every year until I graduated university in 2008. In 2004, minimum wage was $6.50 per hour, so $10 per hour was a great deal. By the time I finished school in 2008, minimum wage had inflated to almost $10 per hour. My first job out of school was a dead end, telephone sales, straight commission, middle of the night job that earned $10 per hour even after hitting my sales targets and ranking in the top 5 sales people. I felt like I had sold out and was sold a fraud. I was better off skipping school and opening up a house painting business. I remember seeing that skilled painters could make around $30 per hour and I was now making $10.

Today in 2013, in Winnipeg, Manitoba where I live, minimum wage is now $10.45 and it will be increasing again next year – along with the price of every single commodity in the economy.

But forget my first hand experience, why is it that Generation Y will be poorer and have a more difficult life than their parents, the baby boomers?

Here are 15 reasons why:

1)    Faster changing job market

a.     Generation Y will statistically change jobs every 4 years. It is no longer feasible to get into a career or company and stay for life – the world is changing too rapidly and labor is always in flux. There is a high probability for Generation Y to learn and relearn skills many times throughout their lives and they will not be able to stay in one place very long.

2)    Highly skilled knowledge workers are needed and formal education does not offer young people what is required.

a.     We live in a primarily knowledge based economy today where the skills to survive are not readily available. For myself, I am an entrepreneur and the knowledge and skills required are unavailable from traditional education institutions like universities and colleges. Apprenticeships and internships are coming back so that young people can actually learn practical skills needed for a successful career. For the last 10,000 years, humanity has acquired skills through apprenticeships. Universities, as trade schools are a relatively new idea, and an idea that fails to deliver what it promises.

3)    Too many options

a.     Having no options can be a luxury, in today’s world, too many options is certainly a burden. Making a choice to commit to a career is more difficult nowadays because young people are bombarded with hundreds of options. In reality, we only need one path to become successful, but the illusion of too many options creates doubt and inaction.

4)    No mentors/parents

a.     Where the baby boomers enjoyed a nuclear family ie: Mom, Dad and a collection of brothers and sisters. Most of the Echo boomers or Gen-Y families are divorced. Many young people don’t have access to the guidance or mentorship that other generations had access too. In the old days, if your father was a blacksmith, you were a blacksmith and he mentored you. Today, you barely know your father, hardly see him and when you do see him, he has nothing valuable to say.

5)    Increasing inflation ie food/clothing/shelter

a.     The economy is inflating at a rapid pace. Items like food, clothing and shelter get increasingly expensive every year while wages stay the same. A rising minimum wage doesn’t help because when the bottom rises, so does everything else in relation to the bottom. Buying a house was once a necessity for the baby boomers and for the echo boomers it may become a luxury or impossibility.

6)    Increasing education costs and education fraud/deception

a.     Education is increasingly expensive year after year in both Canada and the United States. In Canada, we have a much easier time financing education, but sadly, many students leave school with a mortgage of student debt (minus the house). In contrast, our parents could finance education with a few months of work at a summer job at the end of the school year.

7)    Fewer workers are required

a.     Businesses require fewer and fewer workers to do the same tasks. Between my laptop and cell phone, I do not need to hire a secretary because the technology can handle the work of many people. Other technologies wipe out entire classes of workers like 1) ATM’s replacing bank tellers and 2) automated factories have mostly replaced human assembly lines ie: the decline of Detroit in the last 60 years.

8)    Manufacturing has moved overseas – global competition, not local

a.     Generation Y not only has to compete with the local boys and girls for jobs, they also have to compete with their peers in India, China and around the world. I can hire a graphic designer for $300 in Toronto, or get a similar product for $30 from Pakistan. Sadly, $30 goes a long way in Pakistan and the designer in Toronto can’t even make the rent on $300.

9)    Increasing household debt

a.     Not only does Generation Y have more debt through student loans, the entire household that they come from has more debt than ever. Low interest rates has made debt affordable and not only is Generation Y loaded with credit card debt, The boomers (their parents) have remortgaged their home with a Home Equity Line of credit, have multiple auto loans, and maxed out credit cards.

10) Parents who cannot retire and will become a burden

a.     We are sold a fantasy of retirement in North America that at age 55 (or 65) you will get to golf and lie on a beach all day. The reality is that the vast majority of baby boomers will never retire and shortly after the “kids” move out (generation Y), the “parents” (baby boomers) will be moving back in with the kids (to their small home or apartment that is unaffordable). However, this isn’t too terrible, around the world in Europe, Japan, China, India, and even North America 100 years ago, it was normal for inter generational families to live together. Unfortunately, the dream of the retirement that the “war” generation had is smashed forever for the sweeping majority.

11) The deception that 30 is the new 20, lost time

a.     Somehow, generation Y is one of the most “babied” generations in history. Adulthood is now pushed towards 30 because of overbearing parents and over sheltered kids. It also takes more resources and more time to do things that were once normal like 1) Moving out of Mom and Dad’s basement and 2) Starting a career that can provide a living. Losing an extra decade to school or “finding yourself” will severely affect your long-term wealth and ability to invest for your future. An extra 10 years for your money to grow can in theory allow you to have twice as much principle in the future.

12)  Less work ethic

a.     Along with an over sheltered generation Y is a poor work ethic. Generation Y is more interested in Facebook and Twitter than they are with putting in the time and getting ahead. Bill gates used to say “Your grandparents had a word for flipping burgers, they called it opportunity”. It amazes me to see how little interest there is in “getting your hands dirty” or “starting from the bottom”. Gen Y wants to be handed the corner office on a silver platter.

13)  More materialistic

a.     Because Mom and Dad were “keeping up with the Jonses”, their children, Generation Y, are much more materialistic than their parents were. Their parents had to slave away and save for years to afford the house in the suburbs and two brand new cars (purchased on credit). Without ever working to earn, young people want to keep up with the illusion of success and have financed their glamorous lifestyles on 1) student loans 2) credit cards or 3) hand outs from mom and dad. Sadly, all of the resources above will eventually run out and when they do, the over spending youngers will be hit harder than a heroin addict going cold turkey.

14)  The attitude that “we should have it better” than our parents, when in fact, we will have it worse.

a.     Many young people do not even try to enter the job market or start at the bottom and work their way up. They remain underemployed working at Starbucks while trying to become an actress, artist, musician, writer or some other esoteric dream without facing reality. The truth is, generation Y will have a much more difficult time growing up and raising a family than the boomers did and we will have to work much harder than our parents ever did to achieve the same lifestyle.

15) Technology changes the game every 5 years or less

a.     The last threat to Generation Y is that technology is changing every 5 years (or less). New jobs are being created and old jobs are being deleted just as fast. We can never predict which technologies are coming next and which industries will be forever changed or wiped out. Think of Blockbuster getting annihilated by Netflix or the traditional record labels becoming wiped out by Napster and online music. There are always young and hungry entrepreneurs looking to wipe out the dinosaur businesses of the past.

I don’t want to appear to be overly pessimistic in light of all of the facts above. There is more opportunity in the world than ever; new jobs, new markets, new technologies and new businesses can be created in record speed and magnitude. However, it will take a smarter, harder working, and more creative generation to capture such opportunities and that is what Generation Y must focus on becoming.

Thanks for reading,
Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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How to Build a Million Dollar Team: Loyalty

7/24/2013

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By: Stefan Aarnio
Freedomway.ca
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"Loyalty is the fabric that holds relationships together." - Stefan Aarnio

Loyalty is one of the rarest commodities to be found these days. In a world where everyone seems to have their own agenda, where can one find loyalty and how can we measure it?

I have always found it easy to do joint ventures with other business people and investors because I understand one key fundamental. To work together, two parties must share one common goal, or mission. If two people have the same mission, working together on a venture is simple. Loyalty happens when two parties can keep their missions aligned over time.

As my business grows, I have to bring on more and more team members. I have been burned in the past with bad team members, but have slowly built an outstanding team. Entrepreneurs and self employed business people are always apprehensive to add more team members because we want to have full control at all times. However, the larger we get, the more team members we must add.

How do I choose my team members?

I have always believed the mantra of the American billionaire Bill Bartmann "Hire slow and fire fast" and "hire for aptitude, fire for attitude":

1) Hire slow and fire fast: When considering bringing on a new team member, take your time and make the "courting" process long. Have the new team member jump through many hoops before offering them a position. I used to belong to an organization that thrived on having all potential employees work for free before becoming full time staff. The organization had stellar people working for it because the bar was set high. On the flip side, when the disease of negativity is spreading through your ranks - fire fast! As soon as you sense a team member becoming jaded, negative or poisoning the minds of your other team mates, then fire them as fast as possible. Negative energy and negative attitudes are a cancer that must be dealt with quickly if your business is going to survive.

2) HIre for aptitude, fire for attitude: When I am bringing new people onto my team, I do not care if they have paper "qualifications". I am more interested in their passion and personal ambition. I want to know if this team member finds their work exciting and enjoyable and if it fits into the larger vision in their life. Happy people are infectious and they attract success. In contrast, a poor attitude of a single team member can destroy an entire team. I was recently going to hire a realtor to sell a house I had just finished renovating; she had all of the qualifications and was recommended by one of my colleagues - she had the aptitude. However, her attitude was so negative that after listening to her talk for 5 minutes, I changed my mind and fired her on the spot. Attitude is everything, especially in selling and business, the right attitude can bring your organization to the stars and the wrong attitude will smash it on the rocks.

Recently, I have been looking for an apprentice to become my successor and take over the daily operations of my real estate business. There are many qualified individuals and many people who would like the have the position. With so many qualified prospects, decision making can be hard, how will I make a choice?

The #1 attribute that I am looking for in an operations manager is loyalty. Loyalty these days seems to be a forgotten virtue of ages past, but I can still find a few loyal people if I look hard enough.

But what does it mean to be loyal?

Loyal people stay faithful in their primary relationships, stay with their employer without "shopping around" for other jobs, and can manage to create relationships for life through exclusivity.

There are far too many business people who will chop of the heads and hands of their partners to get one step ahead. Unfortunately, the world does not need more of these people.

So how do you find the best and most loyal people for your team?

Divide the people you know into three categories:

1) The loyal and trusted - These people are proven, they are loyal and have the same mission as you - they have no reason to change course! When you have someone in this category, do everything you can to keep them happy and keep them on your team. Billion dollar businesses are built by assembling teams of these people. The loyal and the trusted are gold, especially in today's economy.

2) The "watch carefully list" - as soon as I see someone on my team show signs of disloyalty somewhere in their personal life or business, they go on the "watch carefully list". Does this mean I will not do business with these people? No. It just means that I must handle these people with extreme care and know that they will not  be around for the long term. They are short sighted and can't see the big picture. If these people get too greedy or ambitious, they may become traitors.

3) The blacklist - These people are proven traitors. When I am betrayed by a team member and trust is broken, I may forgive, but I will keep proven traitors on the blacklist and they will receive no further business from me. The quickest way to stop bleeding is to cauterize the wound and seal it with fire. As soon as I can sense betrayal, I will quickly move the offending team member to the blacklist from which they shall never return. "Fool me once, shame on you… fool me twice, shame on me".

The lessons I have learned about loyalty, traitors and relationships have been hard fought from the school of life. No business school in the world can teach you how to spot a traitor or how to deal with them. Business schools also cannot teach you about cherishing loyal partners for life. Sometimes the hardest lessons in life must be learned first hand, but once you have weeded out all of the bad apples, you will be left with nothing but the sweetest fruit on the tree.

Thanks for reading,
Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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The Two Things You Can Never Pay a Person to Do and The REAL Job of the Entrepreneur

4/25/2013

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By: Stefan Aarnio
Freedomway.ca
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Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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One of the most common questions that we all hear on a daily basis is: "What do you do?"

For some, this is an easy question; "I'm a doctor" some may reply; or "I'm a teacher" everyone understands that doctors treat sick people and teachers teach. For others, the questions "what do you do?" is much more abstract and hard to answer.

In the past, I had introduced myself as an "entrepreneur". Some people say that "entrepreneur" is a nice word for "unemployed" or "unemployable". The problem with being an entrepreneur is that is that entrepreneurship is so vast and abstract that most people cannot understand what an entrepreneur does.

When you say "I'm an entrepreneur", the common reaction is a blank stare, and then the following question "so, what do you ACTUALLY do?"

In truth, entrepreneurs are responsible for the entire business, or multiple businesses. They hire, fire, delegate, select projects, start projects, finish projects, manage and even sometimes work in the business. However, the entrepreneur has 1 job that only he or she can perform.

A great businessman once said; "there are only two jobs that you cannot ever pay a person to do"; These are the job of the entrepreneur - everything else can be done by someone else.

The two jobs that cannot be done by anyone other than the entrepreneur are:

1) Think
2) Do things in the right order

In Michael Gerber's bestselling book "The E-Myth", Gerber explains that there are three roles that the entrepreneur must play when he or she starts a business:

1) They must be the Entrepreneur, the visionary who paints the broad strokes and has the energy and drive to start the business.
2) They must be the Manager, the person who oversees the operation and ensures that it functions efficiently and sustainably.
3) They must be the Technician and handle the daily transactional work in the business.

All tasks in an organization can be delegated or hired out to either a manager or employee and many organizations can run very efficiently on mostly Technicians and Managers. However, the Entrepreneur is responsible for all of the strategic thinking in the business and he or she must determine the right order of operations and proceedures.

No matter how good your technicians are or how good your managers and employees are, they can never replace you as an entrepreneur. They rely on you to think and create plans for them to execute.

So many businesses fail because the entrepreneur is negligent to think and appropriately delegate: A ship without a rudder always smashes up on the rocks.

I have broken the above rules many times in the past and have learned my lessons first hand. Today, I make sure that I am the only person in charge of the sacred tasks of the entrepreneur. To break this rule is to expose your venture to disaster.

Thanks for reading,
Stefan Aarnio

Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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Why chase wealth? You already have it!

4/24/2013

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By: Stefan Aarnio
Freedomway.ca
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Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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When I was younger, I used to think that I had to move away to be successful. All of the successful people I could think of (mostly musicians and actors) had moved to a major city like Toronto, Los Angeles, or New York to become the best in their fields. Now that I am a little older and wiser, I can see how flawed my old thinking was.

One of my mentors told me to read a book years ago called "acres of diamonds" by Russel H Conwell. The book is a classic and the story is unforgettable:

1) There is a wealthy man with a successful farm
2) The man is wealthy because he is content with his success and his farm
3) The man hears about diamonds in a far away land and the riches they can bring. He begins to feel discontented with his successful farm. Through his discontent, becomes a poor man.
4) The man sells his farm to chase diamonds in a faraway land
5) The man becomes impoverished, starves and commits suicide. His resources were wasted and he found no diamonds.
6) A second man buys the first man's farm and by chance finds a shining object in the ground
7) The buyer of the farm discovers the largest diamond mine in the world under the ground of the farm and becomes wealthy.
8) Had the first man tried digging on his own farm, he would have become very wealthy and would have had everything he desired.

I absolutely love this story because it perfectly illustrates my old thinking and my new thinking side by side.

I used to be the man who believed that wealth was out in a far away land. I used to believe that wealth was external and that money had to be chased. I used to have a deep feeling of want and discontent with my situation and this led to misery. Through experience I have learned to stop looking for treasure outside of myself and have begun to mine the diamonds inside my mind and my heart.

Instead of looking for wealth outside of myself I have created wealth out of my talents, skills and experiences. Through focus, persistence and careful planning, I have created my own diamond mine through my business and my brand. The most amazing part of my transformation is that all of my wealth and success has been created by "mining" deep inside of myself to find my passion, my love and my essence.

By extracting these powerful inner forces, I have been able to create massive results in the external world. I didn't have to chase riches in the oil fields of Alberta or chase the dream of being a rock star in Los Angeles. Instead, everything I needed was right here, in Winnipeg, the unglamorous, geographical centre of Canada, and one of the least desirable and lowest earning capital cities in western Canada.

What doesn't matter is where you are physically located, or what your personal circumstances are, everything external is irrelevant. What is most important is that we understand that there is treasure buried deep inside of ourselves in our passion, desire and genius. If we can dig deep enough to find the treasure, the potential for wealth is unlimited.

"Wealth is of the heart and mind and not of the pocket." - Pharrell

Thanks for reading!
Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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Are you living a life of convenience or  a life of choice?

4/1/2013

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By: Stefan Aarnio
Freedomway.ca
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Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

Remember: Please share this article if you found it enjoyable!

Jim Rohn, an american entrepreneur, once said "If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much."

I always struggled with the idea of getting a job. Some people call their job a J-O-B which stands for Just, Over, Broke.

From age 17 to 24 I struggled every year with employment. When I was in university, every summer, I had to go out and "get a job" to pay for next year's tuition. Every year I would procrastinate, the idea of a job bored me, and I felt in my heart that I didn't want to work for someone else. Every summer was different, I worked at Tim Hortons, local restaurants, odd painting jobs, and even had a short taste of direct sales. Nothing felt good and every year as the summer would approach I felt myself feeling depressed.

In 2008 when I graduated from university with an Arts degree, the game was over. My parents and society both agreed that it was time to leave the fantasy world of school and join the "real world" and get a "real job".

I had made most of my money in university by teaching guitar lessons out of my mother's living room and had made a good little cash business out of it. I also played numerous music gigs throughout the city and had experienced the life of being self-employed. Now that I was done school it was time to "wake up", shut down my little business and join the real work force.

I followed the advice of my parents, society and the status quo and got a real job in telephone sales. I worked in the middle of the night, on straight commission and although I was one of the top performers in the office, I only made about $10 an hour selling on the phone. My life was completely upside down, I was making less money at my "real job" than I was making it my guitar teaching business, my quality of life was the lowest it had ever been, and I was isolated by working the graveyard shift.

After a few weeks of working my real job, I fell into a depression. Everything I had done was "right". I went to school, got a degree, and got a job, but I was living a miserable life and was making less money than I made in school doing things I enjoyed less.

What was wrong with me?

Looking back, I realize that I was living a life of convenience, not a life of choice. Everything that was in my life came to me by way of convenience. Nothing was consciously chosen by me and this was the source of my unhappiness.

They say there are only two sources of unhappiness in the world:

#1 is not getting what you want
#2 is getting it (not what you want)

When we get something we do not want, unhappiness ensues.

The downward spiral of unhappiness and dissatisfaction continued for years until I learned to take control of my own mind and use it towards endeavours of my choice.

As the great Napoleon Hill writes in his book "Think and Grow Rich":

Everyone comes to this world with the privilege of controlling the power of his mind and directing it to whatever ends he may choose.

At birth, everyone carries the equivalent of two sealed envelopes:

  1. The RICHES You May Enjoy If You Take Possession Of Your Mind & Direct It To The Ends Of Your Own Choice.
  2. The PENALTIES You Must Pay If You Neglect To Take Possession Of Your Mind & Direct It
In the contents of the first envelope named RICHES are the following blessings:
  • Health
  • Peace Of Mind
  • A Labor Of Love Of Your Own Choice
  • Freedom From Fear And Worry
  • Positive Mental Attitude
  • Material Riches Of Your Own Choice & Quantity
In the envelope labeled PENALTIES are the prices one must pay for neglecting to take control his/her own mind:
  • Ill Health
  • Fear & Worry
  • Indecision & Doubt
  • Frustration & Discouragement Throughout Life
  • Poverty & Want
  • The Evils of Envy, Greed, Jealousy, Anger, Hatred and Superstition


For many years I allowed others to take control of my mind and I drifted through life living a life of convenience with very few elements being of my own choosing. After I hit "the bottom" through depression, poor health, fear, doubt, worry and debt, I began to design the life that I wanted.

Today, I have made drastic changes and every aspect of my life has been chosen by me. Perhaps there are parts that are not 100% of my choosing, but every single aspect is improving steadily towards my vision and my ideals.

All of the improvements in my life came from having a concrete vision of what I desired. I began to write down my goals, my wants, and my vision. I began to reverse engineer and design the life that I wanted. I am very happy to enjoy the blessings that Napoleon Hill names above and be free of the penalties he warns against.

In your own life, ask yourself: Are you living a life of convenience or a life of choice? If you are living a life of convenience, begin to write a vision plan detailing every aspect of your ideal life. When your vision is put into words and written down, the subconscious brain will begin working towards the life of your dreams.

Thanks for reading,
By: Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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Real Estate Investing vs. MLM's and why they are the same.

2/18/2013

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By: Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
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Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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Better than a thousand days of study is one day with a great teacher. – Japanese Proverb

When most people get started on the path to "self made wealth", many of us choose one of the following:

1) To become a real estate investor
2) Start a business with an MLM company aka Multi Level Marketing

Both of these paths are very difficult and there is no easy way to success. For myself, I chose to become a full time real estate investor and dedicated all of my resources towards success in my field. In some ways, I envy the people who start with MLM companies because MLMs are:

1) Cheap to start
2) Come with training
3) Have an "Upline" of information (aka coaches and mentors are part of the system)
4) Build a residual income by establishing a team or downline
5) Offer great and cheap personal development programs

When I look back on the resources, time, money, opportunity cost and risk that I spent to get into professional real estate investing, I am astounded at the "startup cost" of the business. In many ways, an MLM would have been safer, cheaper, and faster than becoming a pure real estate investor. Here is why,

Real Estate Investing is:

1) Expensive to start (down payments are expensive and training is expensive)
2) Mistakes are expensive
3) Risk and leverage can crush you
4) No set path for success
5) Coaches and mentors are hard to find

However, as I advance further into Real Estate Investing, I begin to see more similarities between Real Estate and MLM's than differences.

The first similarity is what I would call an information "up-line".

THE UPLINE

One of the biggest mistakes that I made when starting out in business (first music, then debt buying, then real estate) was that until fairly recently, I had absolutely no informational up line. I define an informational up-line as a coach, mentor or teacher who has more experience in the business, a higher degree of success and has accomplished what I was trying to do. Completely ignorantly, I fumbled around in the dark for far too long making costly mistakes. Appropriate coaches and mentors could have prevented 90% of my mistakes, but I was too cheap to hire one.

"The only way to know the right steps to take is to study with those already taking the right steps. Douglas Vermeeren"

MLM's are smart businesses because many of them come with an up-line of information. The up-line shows you the ropes and teaches you how to achieve success in the business. In real estate investing, I have paid some obscene fees to coaches and mentors to correct my past mistakes and take my business to the next level. What is even crazier than the fees I pay are the results. Although the fees are high, the results are always worth it. If you are in real estate investing, and don't have an "up-line" to help you on your path, I would suggest that you get one immediately. Of course, your "up-line" will have to be paid somehow, so consider paying a fee or give them equity in a deal you are doing. One of the reasons why I love real estate is that it is a blank canvas, whatever you wish to create, you can create. The possibilities are endless.

A mentor is someone who allows you to see the hope inside of yourself – Oprah Winfrey

THE DOWNLINE

In multi level marketing, there is an up-line of experienced mentors to help you in the business, and of course, you have a downline underneath you to push you to higher levels of success. In real estate investing, you must build a downline as well. The downline, in my opinion, is everyone on your team who helps you build a passive income. These people are:

1) Your contracting teams
2) Your wholesalers
3) Your bird dogs
4) Your realtors
5) Your property managers
6) Other investors who invest in you and refer business to you

I have made it my mission to adopt the Coca-Cola philosophy and "pay everyone who touches the product". Anyone who refers business to me, whether it be realtors, bird dogs or other investors, will always get paid in cash or equity because these people make me income, and mostly passive income. It's my job to be the up-line and train everyone on the team to work together, work efficiently and work the way I want them to work. I must educate them so that they can be the best team members possible and help me achieve success.

THE SUMMARY

The more I study the business of real estate investing, the more I see that real estate is the same as an MLM company. If you are not yet started in real estate, I would recommend joining an MLM for the training to learn how to run a business. More investors fail to become professional investors because of a lack of soft skills in general business. Many investors know how to do deals (real estate is very primitive), but have no idea how to run a business. The skills you can learn by joining an MLM are priceless. I chose to bi-pass this education and paid a much higher price for my skills. Looking back, having an MLM business on the side would have saved me a lot of time, money and effort. If you are in real estate today, make sure you have an up-line and build a profitable down-line - It's imperative to your success.

Thanks for reading,
Stefan Aarnio
Freedomway.ca
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http://ca.linkedin.com/in/stefanaarnio

Get Stefan Aarnio's book "Money People Deal: The Fastest Way to Real Estate Wealth" at MoneyPeopleDeal.com!

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Why You Need to Sell $1,000 Hot Dogs and the Genius Behind It.

12/27/2012

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By: Stefan Aarnio
Freedomway.ca
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This morning I was having breakfast with a colleague of mine and we were trying to find ways to compliment each other's respective real estate businesses. Sometimes it can be difficult to find ways to compliment another person's business due to personal similarities or differences and we spent a considerable amount of time talking about our business philosophies and dreams.

My philosophy in business has predominately been: it is better to sell one $1,000 hot dog than sell one thousand $1 hot dogs. 

Selling one hot dog for $1,000 makes much more money, requires less effort and has a completely different clientele and resources required to sell one thousand $1 hot dogs. 

However, we don't often see any hot dog carts selling $1,000 hot dogs… Why?

Years ago on the Celebrity Apprentice, one of my business heros Gene Simmons sold a $5,000 hot dog to one of his friends for charity. The context of the sale was a battle between two teams of Celebrities to see who could raise the most money selling hot dogs for charity. The business models of the two teams varied greatly with one cart selling $5 hot dogs and the other cart selling $5,000 hot dogs. The results for the two teams was vastly different with the $5 hot dog making approximately $17,000 while the $5,000 hot dog made closer to $52,000.

All of the money was raised for charity and both teams were loaded with celebrities. Both teams did very well, but the huge difference in money raised was that one team was thinking bigger by asking for more dollars per hot dog.

Years ago when I was in the music industry, I wanted to find a way to do business in a bigger way. Naturally I got into real estate because in music I was selling hundreds of $1 "hot dogs" whereas in real estate I could sell a few $1,000 "hot dogs" and make a much better living. Real Estate in general when compared to a music business has much better margins, takes less time, less work and is much more sustainable because there is usually only one customer instead of 1000 for a similar profit.

After I had mentioned that I would rather sell one $1,000 hot dog, my friend replied that his philosophy has been to sell one thousand $1,000 hot dogs. He elaborated by saying that he was working on a multi-million dollar land subdivision deal where he would sell nearly 100 lots of land and metaphorically speaking sell one thousand $1,000 hot dogs. His thinking was clearly bigger than mine.

When we had met that morning, we were looking at a house that I was going to buy to flip. I had clearly illustrated my $1,000 hot dog thinking with my current business model of flipping houses one at a time. My colleague had a much greater plan to take the profits of my plan and multiply it by 100 with the same effort.

But what do the hot dogs mean?

There are two ways to build a business model. One is vertical and the other is horizontal. 

HORIZONTAL BUSINESS - $1 hot dogs x 1000

A horizontal business will have lots of customers with low transaction volumes. The business relies on having a high amount of customers and transactions to make a profit. This is the hot dog cart with $1 hot dogs.

VERTICAL BUSINESS - $1000 hot dog x 1

The other model is the vertical model. This model has less customers, but makes more money per customer. It relies on having a few great repeat customers who account for 80% or more of the business. This is the model I am building in my business today. This is the hot dog cart with the $1,000 hot dogs.

DIAGONAL BUSINESS - $1000 hot dog x 1000

There is a third model, and this model is the diagonal model that uses both vertical and horizontal strategies where we sell $1,000 hot dogs to 1000 customers. This model is much more advanced and requires the customer care of the vertical model with the systems and velocity of the horizontal model. If you can build a diagonal model, you will be rich - guaranteed. However, this model is the most difficult to create and few people know how to actually build a horizontal business model that works.

After examining the $1 hot dog cart and the $1,000 hot dog cart, which hot dog cart would you like to own? Which cart are you running in your current business? Is this where you want to be today? What is holding you back from building a diagonal business?

Thanks for reading,
By: Stefan Aarnio
Freedomway.ca
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Are you addicted to perfection? Or do you improvise for maximum results?

12/26/2012

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By: Stefan Aarnio
Freedomway.ca
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Everyone loves perfection.

We demand perfection when we go out to a restaurant for dinner. We demand perfection when we go the dentist to get a tooth drilled. We demand perfection when a relative goes into the hospital for surgery.

Of course, perfection has a cost - perfection is not cheap!

For our perfect dinner, we need 5-10 people working in the restaurant dedicating their lives to our dining experience plus all of the suppliers of food, contractors who built the restaurant, interior designers who designed the restaurant and everyone else who indirectly created our experience.

When we see the dentist, he usually has a team of 5+ people working in the office plus nearly a decade of post secondary education to earn the right to work on your teeth.

The surgeon is has a similar team and education to the dentist.

Perfection is something we all want, but is it something we need?

Studies show that Top Achievers, the world's most successful entrepreneurs, actors, sales people, sports stars etc. strive for perfection but choose improvisation over perfection.

Top achievers improvise.

Consider the 80/20 rule, 80% of our results come from 20% of our actions. If we want to achieve the last 20% the "law of diminishing returns" comes into effect. After a certain point, the same actions will yield no further results and the last 20% becomes nearly impossible to reach.

Perfection is an ideal, something that we all strive for, but something that we cannot achieve without an irrational amount of effort. Therefore, top achievers will reach their point of satisfaction, improvise and will move onto the next task. 

You are better to grab the first 20 cents of every dollar than to try to grab 100 cents of every dollar because the last 80 cents are so hard to achieve that the return on time yields no measurable result.

Improvisation is a key skill for success. In his book Lynchpin, Seth Godin talks about the concept of "shipping". When creative, influential people are working on a project, they set a deadline and on that day they "ship" the product whether it is ready or not. The deadline benefits the author twofold:

1) It gets the product out the door in it's first revision, the product is imperfect, but it exists and is ready to go.
2) The product no longer has the risk of never becoming completed

Instead of perfection, we have a shipped product that is ready for use and is ready for improvement.

Microsoft (love them or hate them) has a very practical business model. They always "ship" their software - ready or not, bugs and all. The software that they ship is not always ready, but with patches and revisions, it eventually becomes functional and the company is able to earn revenue and serve it's customers. Bill Gates became the richest man in the world by "shipping" his software like this and improvising rather than seeking perfection.

If software companies would hold onto their software until it's perfect, they would all go out of business before the software is ready. The fact of the matter is that perfection should be reached for, but we cannot wait for the "perfect" product to ship because perfect does not exist.

What is much more practical is to produce a good product and slowly adjust it towards perfection.

Even companies like Blizzard Entertainment, the creators of World of Warcraft, the most profitable video game of all time are known for "taking their time" to produce their product. They will develop a title over 10 years and reach the closest they can to perfection without achieving it. After 10 years of development, they will release the imperfect software and continue to patch it to bring it closer to perfection over a 5-10 year period on the back end.

Are you addicted to perfection? Is your addiction holding you back from achieving your dreams?

For myself, I have renamed my company and brand nearly 6 times this year, I have gone through 6 runs of business cards, I have created and re-created 6+ websites to get the exact message I want. My motto is to "ship" whether or not it's perfect and adjust as necessary. The benefits of shipping when it's functional instead of perfect vastly outweigh the drawbacks. For example, I won the Canadian Real Estate Wealth Magazine's Joint Venture Partner of the Year award for 2012 because I had started blogging on an imperfect blog and gained some visibility.

My business was exactly the same with or without the visibility, I still did 12 deals, however, because I had an imperfect blog with imperfect articles distributed in an imperfect way, I was visible and nominated for the award.

Had I not "shipped" my blog until it was perfect, I would not have won the award. The deals still would have been done, but I would have lost out on $30,000 of press and exposure.

Perfection is a fickle mistress, chase her as an ideal, but do not succumb to her allure. Favour the maiden of improvisation and all will be well.

Thanks for reading,
Stefan Aarnio
Freedomway.ca
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https://twitter.com/stefanaarnio
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The Science of Success: How to take "luck" out of the equation.

12/13/2012

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By: Stefan Aarnio
Freedomway.ca
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What do the world's top athletes, actors, and salespeople all have in common?

They are the three highest paid positions in the world.

No one makes more money in a JOB than actors, athletes and salespeople; and contrary to popular belief, Actors, athletes and salespeople have much more in common than the average person may think.

What stands out to me when I think of top Actors, Athletes and Salespeople is that each of these top level positions requires more than 10,000 hours of practice to compete at the top level of performance.

All of these positions are PERFORMANCE based and at the starting level, the pay is absolutely ZERO.

Ask yourself, when was the last time you hired a rookie actor to entertain you? The answer is likely never.

When did you last hire a rookie Athlete to endorse your product or service? Likely never.

When was the last time you paid a fat commission cheque to a rookie salesperson who doesn't know how to sell? Likely never.

However, when was the last time Nike hired a PRO athlete do endorse it's products? Everyday.

When was the last time that Disney or 20th century FOX hired a PRO actor for a production? Everyday.

When was the last time a top level sales performer cashed a huge commission cheque for dominating his or her market? Everyday.

There are people making obscene amounts of money in these positions everyday. However, most people perceive these roles as feast or famine.

Why not feast everyday?

Most parents will encourage their young children to be Doctors, Lawyers or Accountants because they can grow up and earn a high guaranteed rate of pay.

Parents overlook actors, athletes and salespeople as REAL jobs because these positions are perceived as "risky". Of course, all parents generally hate risk when it comes to their children.

Many people attribute success in acting, athletics or sales to politics, luck, good looks, genetics or connections.

The truth is, success in Acting, Athletics and Sales takes all of the above, but most people overlook the hard work, preparation, hours of study, and persistence that separate the top from the bottom.

Success is a science that needs to be studied and engineered on a daily basis. However, most people are too "busy" to bother studying success.

For myself, I have become a student of success early in life and have achieved marginal success in acting and athletics. However, I have achieved professional success in sales by becoming a national sales leader very quickly after entering the field.

What made me different?

What makes anyone different?

I had the very fortunate experience of being coached by a veteran salesman who had sold kirby vacuums door to door for years: 

If you can show up at someone's house unannounced and sell them a vacuum that they do not need or want then you can sell anything. If you can do this consistently over many years, you are a sales professional.

Unfortunately, most salespeople today, namely realtors, don't know how to sell kirby vacuums. In some ways, the study of sales is a lost art-form.

I had a great respect for my veteran coach; he showed me how to engineer success in sales and create a science out of the mysterious "sales art-form".

My coach was a left-brained engineer who was NOT a natural salesperson. Most natural sales people are right-brained, conceptual, outgoing people (the exact opposite of an engineer). In many ways, my coach was a greater teacher than most because he was NOT naturally gifted in the field. He had to learn, practice and prepare for success on a daily basis. Since he had learned to prepare every day for decades, he taught me how to PREPARE for success on a daily basis and manipulate my results.

PREPARATION: HOW TO STACK THE ODDS IN YOUR FAVOUR:

The first thing my coach taught me to do was write down the following:

LESSON #1

actions = money
money does not equal actions

What he meant by this statement was that if we analyzed our daily actions, we could find which actions made money and which ones didn't.

In sales and in business, actions equals money.

However, the opposite is not true. Money does not equal actions.

If you tell someone to make $1,000,000, often they cannot figure out which actions generate the money...

Money is not an intrinsic motivator and should never be used to motivate a sales person - or any person for that matter.

If you figure out how much money you want to make, and figure out which actions make money, you can reverse engineer the amount of actions required on a daily basis to create the dollars desired.

For example, 50 phone calls (actions) will generate 10 conversations which will generate 2 meetings which will generate 10 meetings a week. 40% of the meetings will results in a sale valued at an average sale of $20,000... 4 average sales a week will generate an average of $80,000 a week.

If I consistently made 50 calls a day, annually I would generate $4.16 Million dollars for the company, of which I would get 3% or $124,800 annually. If I made 50 calls a week for 52 weeks, that totals 13,000 calls. $124,800 annually divided by $13,000 calls is $9.60 per call JUST FOR DIALLING THE PHONE.

All I needed to do was:

  1. Be prepared on a daily basis
  2. Call 50 people a day
  3. Book 2 meetings
  4. Conduct 2 meetings
  5. Close 4 per week

The actions that drive the whole model are CALLS. I could directly control my income by the number of CALLS I made. 

CALLS = ACTIONS = DOLLARS

If most people legitimately collected $9.60 per number DIALLED on a daily basis, I guarantee that most people would be dialling numbers until exhaustion.

Years ago, some scientists hooked a rat up to a button that released dopamine (a pleasure drug released by the brain). The rat would push the button consistently until it would die of exhaustion. The rat wanted the dopamine so badly that it would sacrifice it's well being to get the pleasure-drug. As humans, we are exactly like the rat. When we earn money, dopamine is released. If we know that dialling the phone generates money, in theory, we would be dialling the phone until we drop dead... correct?

Incorrect.

In reality, we do not dial the phone until we die of exhaustion because:

Average people hate sales, they are scared of sales, they freeze and won't pick up the phone.

They freeze because they have not associated dialling numbers with pleasure (aka dollars).

The average person thinks that they make money when they CLOSE a sale, however, they actually EARN money when they dial phone numbers.

CLOSING IS AN EFFECT
DIALLING IS A CAUSE

Life is CAUSE and EFFECT.

To get an EFFECT, we must create a CAUSE.

No matter how good of a salesperson you are, you cannot close every sale. This is a fundamental truth of sales. However, you can always make another call or dial another number. Control your actions, because actions are the only things you actually control. If you control your actions, you will become the master of your results.

The most important action in the business of sales is calls. Every time we call, we increase our probability of winning. It's like buying another lottery ticket, except the lottery ticket is free and has much higher chances of success.

Sounds too good to be true, but it isn't.

If we understand the science of success in sales, then why would athletics or acting be any different?

All fields take preparation and can be reverse engineered into daily actions that compound over time.

The trick is to understand which actions create results that move us forward and move us backward and waste our time.

To obey the 80/20 rule. 20% of our actions create 80% of our results. We must find the 20% and ONLY do the 20% to increase our success.

In the sales example, my coach taught me that CALLS were the 20% that drove the business. Without calls, you may as well go home.

Take a moment to think about your business or your job and find your 20%. Which actions bring you your results? How can you do more of these actions? How many dollars do you make per action?

Know these numbers inside and out and the next level of success is yours to be had.

Thanks for reading,
Stefan Aarnio

Freedomway.ca
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https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

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Becoming Unstoppable: Why we only need 1 reason to succeed.

12/10/2012

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By: Stefan Aarnio
Freedomway.ca
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It’s the unconquerable soul of man, not the nature of the weapon he uses, that insures victory.” – General George Patton.

Why are some people absolutely unstoppable while others quit at the first sign of difficulty?

Why do some people manage to make it to the gym every morning while others only show up on January 1st and quit by January 7th?

Why do some marriages fall apart after 5, 10, 15 or the 20 year mark while some last "until death"?

Why do immigrants who come to a new country with nothing manage to get rich while others born with every advantage slip into poverty?

The people who manage to push through adversity all have one thing in common: They have a strong "Why".

A wise man once said "Some men have 1000's of reasons to fail, but they only need 1 reason to succeed".

Simon Sinek, a brilliant speaker, educator and researcher discovered the concept of "The golden circle".

Simon wanted to know what the difference was between the average person and the exceptional person. 

What Simon discovered was that behind every person, organization or business there is a WHY, a HOW and a WHAT.

The average person, business or organization focuses on the WHAT first, the HOW second and may never address the WHY. These people work from the "outside-in" and focus externally.

The exceptional person, business or organization focuses on the WHY first, the HOW second and the WHAT last. These people work from the "inside-out" and focus internally first.

The results between the average and the exceptional are both shocking and yield completely different results.

Consider two computer companies: Apple and Dell.

On one hand, communication from Dell operates from the outside-in:

1)    WHAT We make great computers,

2)    HOW they are beautifully designed and easy to use, "want to buy one"?

3)    WHY - ????

Communication from Apple on the other hand is from the "inside-out":

1)    WHY - With everything we do, we believe in challenging the status quo,

2)    HOW - the way we challenge the status quo is that our computers are beautifully designed and easy to use,

3)    WHAT - we make great computers, want to buy one?

To compare the results of Apple to Dell in the last 5 years: Apple has become the most respected brand in the world many years in a row and the most valuable company in history, while Dell has fallen off the radar.

The golden circle can easily be applied to fitness as well.

The average person approaches the gym on January 1st every year with the following mentality:

1)    WHAT – I want to get fit this year and lose some weight

2)    HOW – I am going to buy a gym pass

3)    WHY – This is my new year’s resolution

This person is usually delinquent on gym attendance by the time February rolls around because a new year’s resolution is not a strong enough reason to ensure success.

The exceptional person approaches the gym with the following mentality:

1)    WHY – I must go the gym consistently to create and maintain the body I desire. This is integral to my self-image, self-esteem and personal success.

2)    HOW – I will go the gym every day

3)    WHAT – I will have a fit and healthy body that reflects my self-image, self esteem and personal success.

If I were a betting man, I would bet on the “exceptional” person every time for success because the “why” is much stronger and I know that the mission will be accomplished. 

When you compare the emotional strength of a “new years resolutions” vs. “my personal self esteem”, self-esteem will win every time because it is a much stronger emotion than an arbitrary goal set at a new year’s party.

When the golden circle is applied to marriage, it is very easy to see which married couples will “make it” and which ones won’t.

Divorce rates are at an all time high right now because many people set up their marriages with the following mission:

1)    WHY – We’re getting older, balder and fatter; we both want to raise some kids before it’s too late.

2)    HOW – We will get married because marriage is required to have kids.

3)    WHAT – Kids, aren’t they wonderful?

This relationship will last at a maximum 16-20 years because these people got married on the premise of raising kids. As soon as the kids are old enough to leave home, the marriage usually falls because the marriage was not built on the premise of a primary relationship; these two people are not committing to each other - they are committing to the kids.

A stronger marriage that would last “until death” would be:

1)    WHY – We are in this relationship to help the other person become the best he or she can be. My partner spiritually compliments me and I spiritually compliment him or her.

2)    HOW – We will spiritually commit to each other, make it official and get married

3)    WHAT – A spiritual union between two committed people through marriage - Children may happen.

The reason to succeed needs to be greater than the reason to fail; if the WHY is strong enough, then success is ensured.

Unfortunately, finding the “why” in our businesses, personal lives and relationships is not an easy task.

What can be even more cumbersome is the fact that many of us may be in our businesses or personal endeavors for the wrong reasons.

If you are in a business or relationship for the wrong reason, correct the mistake, establish a new “why” and watch your success reach new heights. 

Remember: a man can have thousands of reasons to fail, but he only needs one reason to succeed.

Thanks for reading,
Stefan Aarnio
Freedomway.ca
facebook.com/stefanaarnio
https://twitter.com/stefanaarnio
http://ca.linkedin.com/in/stefanaarnio

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    Stefan Aarnio

    Stefan Aarnio is a Real Estate Investor, entrepreneur and artist based out of Winnipeg, Manitoba.His real estate website is Freedom Way Joint Ventures  His art can be seen at http://stefanaarnioart.com

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